PIRELLI ASIA’S NEW OFFICE REFLECTS THE BRAND’S PASSION FOR INNOVATION AND PERFORMANCE, AND IS DESIGNED TO DRIVE ITS GROWTH, TOO.
PRECISION. PERFORMANCE. EXCELLENCE. DESIGN.
These characteristics are at the heart of a company like Pirelli.
Pirelli is globally renowned as a tyre manufacturer. The brand is synonymous with supercars, for it is the top choice for many exotic carmakers.
Pirelli’s success and technological expertise stem from the fact that the firm has spent 110 years participating in the exacting and unforgiving field of motorsport, where only the best shines.
Pirelli has been bringing its unique brand of excellence and passion for innovation to Singapore and the region for over 20 years through Pirelli Asia, which was established here in 1995. The focus for the car and motorcycle side of the business is in the ASEAN and APAC region respectively, while rubber purchasing has a global market focus.
Pirelli Asia strives to strengthen its positioning as the only global player focussed on the Consumer tyre market. At the same time, Pirelli Asia is also developing the Premium and Prestige segment of the performance tyre market in South East Asia, where the expanding local economies and strong private consumption are creating a growing demand for passenger cars. This includes foreign premium and prestige marques, as well as motorcycles.
The move to the new office at 77 Robinson Road is in tandem with Pirelli’s growth and expansion and also showcases Pirelli as a global icon known for its modern technology, high-end production excellence and passion for innovation that draws heavily on its Italian roots.
A cantilevered yellow racing track is featured above the welcome area and Pirelli uses this lighting element as a nifty way of enhancing the track design. The working space is a collective communal space to invite organic collaboration and openness for information sharing, and the office layout itself is also designed around a Pit Lane concept, where every function has a dedicated space to ensure efficiency in the working space. After all, precision and efficiency are also part of Pirelli’s identity.
Italians are known for their hospitality and this is also reflected in Pirelli’s classy new beverage corner. More importantly, the space offers the opportunity to bring together and ignite a genuine connection for Pirelli staff and guests over Italian coffee and beverages. Staff and visitors can now relax in style while enjoying the choice refreshments available.
Indeed, Pirelli Asia’s new office perfectly espouses its identity and highlights its passion for precision and performance. It is the right space for a brand that is continually racing ahead.