Collective Designs

Founded in 1991, Collective Designs is known to deliver comfortable, personalised spaces. The design firm focuses on creating homes that are functional, stylish and elegant.

Portrait of Tammy Strobel

Founded in 1991, Collective Designs is known to deliver comfortable, personalised spaces. The design firm focuses on creating homes that are functional, stylish and elegant. Whether itʼs for landed property or an apartment, aesthetics and practicality drive each design to cater to every homeownerʼs needs.

My Reading Room

Selina Tay (second from left)


Evonne Say (second from right)


Phoebe Mah (left)


Vonda Susanto (right)


#01-21 Vertex Building

33 Ubi Avenue 3


My Reading Room

Three-bedroom apartment in Nassim Jade condominium



The homeowners of this condominium apartment wanted a luxurious, bright and airy home with premium materials, as well as modern classic and contemporary-style furnishings. It was also important to them that the home required minimal maintenance, considering their busy lifestyles. To achieve this, the designers decided on an overall colour palette of white and grey.

With large windows in the living area, kitchen and bedrooms, most parts of the home enjoy a generous amount of natural light. As such, the materials used were chosen with the aim of enhancing the vibrancy of each space. For example, Selina and Vonda selected textured wallcoverings to create a cosy ambience in the bedrooms, while using Volakas marble flooring in the living area, dining area and master bathroom to accentuate the sense of space.

In the dining area — now furnished with a marble table and a Louis Poulsen Artichoke lamp — a series of Chinese calligraphy artworks add a splash of colour. Next to this space, the kitchen has various hallmarks of a classic Hamptons kitchen with its white cabinets and quartz countertops, large island and dark wood flooring.

My Reading Room

The coupleʼs storage needs were met, too. From the entrance to the living room, hidden storage cabinets line the corridor. Wooden wall panelling clad the external surfaces to create a seamless look for the storage spaces and door to the powder room.

In contrast with the rest of the home, the master bedroom has a darker palette, thanks to dusky grey textured wallcoverings. Furnishings were kept minimal so the space looks neat, and is easy to maintain.

The revamped interiors boast a capacious bathroom, too. “We had to rearrange the layout as the homeowners wanted a spacious bathroom,” Selina explains. The result is a bathroom which has two sinks and a stand-alone bathtub. To complement the marble surfaces, a wall of mosaic tiles in shades of green adds a visual statement to this intimate space.

Designer furnishings around the home add a luxurious touch. Some pieces include the Eames lounge chair, Reversi sofa from Molteni & C in the living room, and Verner Panton Fun lamp in the walk-in wardrobe.

My Reading Room

Two-storey bungalow with an attic at Coronation Road West



Home to a couple in their 60s, their son, daughter-in-law, and helper, Selina and Bel designed this bungalow to house the familyʼs collection of furniture and accessories, while crafting contemporary-style interiors with plenty of space for entertaining guests.

To achieve this, the designers chose a neutral colour palette that included shades of greys and blues, and paired furniture and furnishings – such as the armchairs in the living room – to complement the overall look.

A unique part of the home is the Peranakan-themed corner where antiques and porcelain pieces that the family has collected over the years are displayed. Peranakan-style artworks and fabric dot the space, adding a myriad of colours, patterns and an old-school charm to the abode. Located near the dining area and with plenty of natural light, the homeowners enjoy having afternoon tea here. It looks out to a compact yet lush garden furnished with outdoor seating.

A two-storey house with an attic, it has a guest room and study, in addition to the bedrooms. Considering that the owners are wine lovers, thereʼs even a temperature-controlled wine cellar for their collection.

My Reading Room

Storage solutions were a main consideration, too, and the designers included built-in wardrobes and cabinets in the bedrooms to keep the home clutter-free. There are also several built-in showcases in the living areas, some of which are fitted with glass doors to minimise dust.

The designers complemented the familyʼs existing furniture and accessories with contemporary pieces. Some materials and finishes used include wood veneer, high-gloss spray paint, and fabric. “We also installed timber cladding in the foyer and spray-painted it white,” Selina says. The cladding adds depth and dimension to the foyer, and the white hue makes the area appear bright and open.

The kitchen proved to be the biggest challenge during the renovation process; the family wanted an open-concept kitchen, but there were structural columns that could not be removed. Instead, they were incorporated into the design and now frame the space which houses bright blue cabinets. Thanks to the large windows, natural light floods into the adjacent spaces, too.

Shades of blue continue in the rest of the home, such as the turquoise mosaic tiles used in the master bathroom. The master bedroom, which connects to a “man cave”, also has touches of the hue to match the light wood tones. All of these weave a common thread to create a holistic, unified look in the home.