At a time when homeowners are jumping on the trend of sustainable consumerism, and in a marketplace filled with products claiming to be eco-friendly, it is heartening to see a company like soma standing out from the marketing hyperbole to offer products that are genuinely made from environmentally-friendly materials and backed by a vision to reduce pollution.
At a time when homeowners are jumping on the trend of sustainable consumerism, and in a marketplace filled with products claiming to be eco-friendly, it is heartening to see a company like soma standing out from the marketing hyperbole to offer products that are genuinely made from environmentally-friendly materials and backed by a vision to reduce pollution.
With the overwhelming success of its launch in 2014 as a Kickstarter project by environmentalist-slash-entrepreneur tal chitayat, soma has become an established company offering an all-round green solution to creating clean drinking water while eliminating the need for single-use plastics. Soma’s water filters (used in the pitcher and glass carafe) use activated carbon made from coconut husks housed in a plant-based casing. they do a decent job of removing chlorine, copper, mercury, zinc and improving the taste of their tap water while also being bio-degradable and made from renewable resources. proceeds from sales also go towards an initiative to bring safe drinking water to over 663 million people without access to it.
