The premium kitchen appliance brand unveils its showroom and dining concept.

Portrait of Tammy Strobel

Step into the V-Zug experience centre and you will realise it is unlike any other appliance store. Launched in mid-2018, the Swiss brand’s showroom showcases the full range of its luxury kitchen appliances, from sleek handleless ovens and hobs, to uber sexy-looking built-in refrigerators, washing machines and highly precise vacuum drawers that even professional chefs swear by.

Take a closer look, and hidden behind concealed doors is a suite of home appliances designed to blend perfectly into contemporary and elegant home interiors. But the 106-year-old brand will have you know its products offer more than just sleek looks, by putting them to the test right in front of you. Pop by restaurant V, situated next door — which opened early this year — to watch chef Ryan Clift and his team whip up a culinary storm with V-Zug appliances. Award winning interior designer Peter Tay, tasked with designing both areas, kept to an openplan concept, while taking advantage of the vantage point where the restaurant is located; it opens up to a panoramic view of bustling Orchard Road. Head down now for a V-Zug experience and cap it with a meal at V; its menu offers two- to five-course options.

The V-Zug experience centre and V are at #03-11/12/13, Scotts Square.
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Get ideas on designing your own sophisticated open kitchen, from the various setups in this showroom.

Restaurant V, which utilises V-Zug appliances, overlooks Orchard Road. Adjacent to it is the showroom, which shows how various appliances can be concealed behind panels.
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Good to know

In its home country of Switzerland, V-Zug is a household brand famed for its range of high precision instruments and home appliances.