The wallpaper manufacturer opens a shop in the heart of Paris.
Not surprisingly, the interiors of the showroom are decked out in the brand’s coveted wallpapers.
In the sixth arrondissement of the French capital, the heart of the enchanting area of Saint-Germain-des-Pres is now home to an 80 sq m shop, where a series of sublime wallpapers adorns walls and the ceiling.
Zuber’s prints can be applied onto paper, fabric and even leather.
Designed to look like a small jewellery box, the space is an invitation to discover the aesthetic flair and elegance of Zuber, the oldest wallpaper manufacture in the world. Established in Rixheim, Alsace, France, in 1797, Zuber continues to print each and every creation by hand. In addition to wallpaper, the manufacturer also produces its designs on fabric and leather. Today, its archives comprise an impressive collection of 130,000 inspiring designs and 150,000 woodblocks – carved by its workers between 1797 and 1830.
Zuber’s floral print collection features intricate details and striking colours.
Located at 36 rue Bonaparte, the Parisian Zuber shop is the latest addition to Zuber showrooms in Nice, London, New York, Shanghai, Moscow and Dubai.
With different motifs – from poetic landscapes to fantastical bestiaries and architectural treasures – Zuber’s wallpapers are displayed throughout the boutique. The timeless and sophisticated atmosphere enables visitors to imagine how those creations fit into different decorative styles, whether traditional or contemporary.
The showroom also operates as a museum featuring all the designs Zuber has produced since it was established in 1797.
Custom orders (for which customers can select different colours or textures) take four to six weeks to manufacture. All products can be exported internationally and, today, they are in private and public interior collections all over the world.
Heritage and expert craftsmanship are reflected in every piece. Introduced in 1804, Zuber’s signature scenic wallpapers showcase about 30 different panoramas. Favourites include Eldorado, Isola Bella, Hindoustan and Vues d’Amerique.
Designs are presented on folding screens, allowing visitors to picture how they look when applied on walls.
Zuber’s Paris location showcases both classic and new creations, such as two collections launched in 2018: Birds, which was inspired by 19th-century designs of the natural world; and Carrare, which imitates marble with a twist of glamour, thanks to the paper’s powdered gold finish. Friezes, borders, skirting, rose windows and other decorative elements can be added around the wallpaper for a more personal touch.
Rich in colours, motifs and textures, Zuber’s creations are an ode to a French skill and finesse that dates back more than 220 years.
Good to know
Zuber is the last company in the world to produce wallpapers using the 18th-century woodblock printing technique, and with its own pigments.
Visit www.zuber.fr/en to find out more about Zuber.