Bohemian-style rugs and home accessories at Living DNA’s new ﬂagship showroom.
It is obvious what the star product at Living DNA – previously known as Departures & Arrivals – is. Rows of rugs, from geometric leather pieces to jute rugs in varying shapes, fill the 1,500sqf space of its showroom in Space at Tampines. Laid across the floor, the rugs are unobstructed by furniture or unnecessary structures.
“Displaying them this way, and with complementary accessories at the sides of the showroom, makes it easier for shoppers to visualise how these rugs will look and feel in their homes,” says founder Denise Kaur. She adds that while the brand’s online store has got them a lot of attention, buying rugs is still a tactile experience and shoppers appreciate having a space to “understand” the products.
Denise sources her collection from all over the world, including Africa and India. There are also gleaming Moroccan trays, modern batik products, and handmade, minimalist clocks from Japan. It exudes a bohemian look that appeals to the inquisitive and adventurous.
“Living DNA also stands for mindful living. We will continue to share the timeless aesthetics of world cultures, while educating our shoppers on appreciating quality and stories that last beyond a season,” shares Denise.
The chic Living DNA showroom has also become a popular Instagram spot for those who come to visit. The soft pink hue, as well as the arches that fill the space – a cross between a Mykonos boutique hotel and a Moroccan riad – creates a relaxing ambience. Take your time to learn about the craftsmanship and stories behind the pieces on display, and you will see why the brand is so popular.
Living DNA is located at Space at Tampines, #01-10B, 18 Tampines Industrial Crescent, www.livingdna.sg.
Need a pop of colour in your living room? You’ll ﬁnd cushions in colours like fuchsia and tangerine, as well as ﬂoral Kashmir prints and modern Peranakan patchworks, here.
Other than textiles, Living DNA also sells lanterns, artworks and woven baskets.
Be it large carpets or odd-shaped poufs, what you buy here can easily be carted home, as Living DNA has a spacious storefront for cars to stop by.
text ELIZA HAMIZAH photos LIVING DNA