The French perfume house opened its first Asian flagship store in Hong Kong.

Portrait of Tammy Strobel

The U-shaped marble bar with brass stools creates an indulgent setting in the intimate Sensory Lounge, one of the immersive spaces in the boutique. 

French luxury perfume house Goutal, founded under the impetus of creator Annick Goutal, has opened its first Asian boutique in Hong Kong. Located in Causeway Bay’s Fashion Walk mall, the three-month-old’s gilded storefront casts a warm glow on bustling Paterson Street.

Its lavish design by Frank Leung of architectural firm Via oozes French baroque architectural and artistic inspiration as seen in the pastiche of “luxurious textures, artworks and crafted details” curated to match the brand’s vision.

The star attraction is undoubtedly the floor-to-ceiling Perfume Organ in the centre. Inspired by the musical instrument’s multi-layered structure, the wraparound installation presents a mesmerising display of the house’s creations, with individual bottles sitting in 600 transparent cylinders.

The founder’s iconic fragrance bottle – a fluted glass body with a gold trapezoidal cap – is also referenced in the glass panels, gold wall sconces and shimmering gold leaf chandelier.

The exquisite immersive space, with the added sensory experience of the house’s heady perfumes, is sure to vicariously transport shoppers to France. 

La Maison Goutal is located at Shop 20, G/F Paterson Street, Fashion Walk, Causeway Bay. 

My Reading Room

One of the key highlights is the floor-to-ceiling Perfume Organ. 

My Reading Room

The brand’s monogram with founder Annick Goutal’s initials. 


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