THREE YOUNG NAMES; THREE NEW WAYS TO SEE AND WEAR CLASSICS.


THREE YOUNG NAMES; THREE NEW WAYS TO SEE AND WEAR CLASSICS. KENG YANG SHUEN CASTS THE SPOTLIGHT ONTO THE NEWEST, SAVVIEST AND MOST REFRESHING LABELS BREATHING LIFE INTO SINGAPORE’S FASHION SCENE.

3 EIGHTH


SHAWNA WU



PLAYHOOD
Hit this up for: Truly personalised streetwear that’s both hype and haute Who’s behind it: The fine arts-trained Sarah Lai, 24, who’s also armed with a fashion design degree from the London College of Fashion. She started her label just over a year ago.
Why: Lai’s jackets ($550-$1,250 each) marry three elements that make some of the trendiest and most covetable pieces in fashion now: a ’90s influenced aesthetic, vintage denim sourced from Japan, and customised artwork for a statement motif. As novel and Instagram-friendly as the results are, there’s a highly intimate and refined touch that sets her pieces apart from the flux of personalised apparel and accessories on the scene. For one, her signature illustrations are lush, hyper vivid and detailed florals that are reminiscent of ’90s anime and vintage sailor tattoos. She never repeats a design, dreaming each up only after consultation with the customer, and painstakingly handpaints it over a period of one to three months. PS. The paint she uses is formulated in-house and, unlike most commercial versions, doesn’t harden and crack over time. And yes, she also works on shoes and bags – as long as they’re fabric.

Photography Vee Chin, assisted by Phyllicia Wang Styling Imran Jalal, assisted by Karin Lew Hair & Makeup Christvian Goh/Arx Salon, using Kevin.Murphy & Lim Hongling, using Urban Decay Model Boglarka/Looque