HOW DOES ONE TR ANSFORM A JAPANESE LABEL BEST KNOWN FOR ITS RETRO - INSPIRED SNEAKERS INTO A FULL FLEDGED FASHION HOUSE THAT GETS THE NEXT GENERATION ALL HYPED? FOR ONITSUKA TIGER CREATIVE DIRECTOR ANDREA POMPILIO, IT STARTS WITH STAYING REAL. ...

ALL THE BUZZ IN FASHIO ...

A 70-year old Japanese athletic brand gets a bold dose of club fashion, with bright colours and logo play. But Onitsuka Tiger is much more than just another hypebeast brand, as Gracie Stewart discovers in Bangkok ...

HOW DOES ONE TR ANSFORM A JAPANESE LABEL BEST KNOWN FOR ITS RETRO - INSPIRED SNEAKERS INTO A FULL FLEDGED FASHION HOUSE THAT GETS THE NEXT GENERATION ALL HYPED? FOR ONITSUKA TIGER CREATIVE DIRECTOR ANDREA POMPILIO, IT STARTS WITH STAYING REAL. ...