THEY MIGHT NOT HAVE THE SAME GLOSSY LIFE, STYLISH INSTAGRAM CONTENT AND RABID FOLLOWING AS THE LIKES OF MICHELLE PHAN AND HUDA KATTAN, BUT A BAND OF MYTH-BUSTING, INFO-WIELDING SCIENTISTS ARE FAST RAKING UP THE “HEARTS” ON SOCIAL MEDIA PARTICULARLY DURING THESE TROUBLING TIMES. AILEEN LALOR EXPLORES THE RISE OF THESE ALTERNATIVE BEAUTY INFLUENCERS – AND WHAT IT COULD MEAN FOR THE INDUSTRY.

“I had really low self-esteem,” says Mong Chin aka @Mongabong. Not what you’d expect from one of Singapore’s most prominent beauty influencers but...

We’ve all “stalked” someone famous online, but how does it feel to be on the receiving end? We look into what it’s like when idolisation takes a creepy turn.

Nikki Sharp on making her role as an influencer an authentic one.

The shining stars of social media and television share their secrets to achieving a radiant glow.

We pore over what they eat, what they wear, what they do and who they do it with, but what do influencers really do for a living… and how do they do it?

Ever looked at the effortlessly chic OOTD of a style influencer and wondered how she does it? Us too. We dive into the wardrobes of two stylish people of Instagram to find out what it takes to look so flawless at any time, any angle.