Marking its 180th anniversar y this year, Patek Philippe celebrates nearly two centuries of forward-looking creativity – and holds its biggest show yet.

WITH MORE PARTICIPATING WATCH BRANDS(35), MORE VISITORS THAN EVER (20,000) AND NEW DIGITAL INITIATIVES, THE SALON INTERNATIONAL DE LA HAUTE HORLOGERIE (SIHH) ANNUAL WATCH FAIR IS MOVING TOWARDS ACHIEVING THAT TRICKY EQUILIBRIUM BETWEEN EXCLUSIVITY AND HOLDING ITS OWN IN A NOISY DIGITAL-DOMINATED WORLD. HERE, OUR REPORT FROM GENEVA, FEATURING THE FAIR’S BEST BOOTHS, CELEBRITY SPOTTINGS, WATCH-CHIEF QUOTES, AND OF COURSE, WATCHES AND HOROLOGICAL INNOVATIONS.

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