Our hotlist of winners – all tested by the Her World team – includes trendy Korean perms that give you enviable waves like Song Hye Kyo’s, still-so-popular balayage hair colour, and hair and scalp treatments that soothe sensitivity and repair damage. Keep this list within easy reach.

The year so far has conjured up trends inspired by K-pop curls and Italian cake, plus the rise of multi-step hair care.

Whatever your hair type or concern, whether it’s fine, normal or coarse, dry, frizzy, coloured or damaged, you need a shampoo that washes off dirt and product residue well.