The new anti-ageing serum from South Korean luxury holistic beauty brand Sulwhasoo uses different parts of the ginseng plant to support skin, plump wrinkles and firm facial contours.

For 50 years, ginseng has been at the heart of Sulwhasoo’s anti-ageing research and products. Now, the South Korean brand marks this milestone with an upgrade of its signature cream. CHARMAINE LEE reports from Seoul.

Is it possible to revitalise damaged, youth-depleted skin? Yes, with advanced ginseng technology that is even more targeted than before.