GOLD AIN’T OLD, IT’S IN

IT’S PERFECTLY FINE FOR GUYS TO BANISH TICKERS IN ROSE GOLD THESE DAYS, WHICH IS WHY LONGINES HAS INTRODUCED NEW VARIATIONS OF THEIR RECORD COLLECTION IN THIS COLOUR.

Portrait of Tammy Strobel

IT’S PERFECTLY FINE FOR GUYS TO BANISH TICKERS IN ROSE GOLD THESE DAYS, WHICH IS WHY LONGINES HAS INTRODUCED NEW VARIATIONS OF THEIR RECORD COLLECTION IN THIS COLOUR.

There’s a reason why the U.S treasury keeps it’s reserves in gold because the material has always been a permanent sign of wealth and prestige, and a great holder of value. And in recent years there’s been a merger between gold and fashion, with an Indian businessman famously shooting to fame in 2013 for purchasing one of the world’s most expensive shirts made entirely of gold, that was valued at USD$320,000 at that time.

Now there’s no need to go that far up the bling sweepstakes, but if you do want to get something contemporary chic, you might want to look at Longines’ new variations of their Record collection, as they’ve introduced rose gold, or stainless steel and rose gold.

Some background on the Record collection- it features two separate and distinct sized calibers and in order to enhance the accuracy and longevity of its timepieces, Longines integrates silicon balance springs into its movements. This lightweight silicon material is resistant to corrosion, and is unaffected by normal temperature variations, magnetic fields and atmospheric pressure.

Such excellence deserves recognition. Thanks to their extreme accuracy, the watches in the Record collection have been awarded “chronometer” certification by the COSC (Contrôle officiel suisse des chronomètres – Swiss Official Chronometer Testing Institute). Equipped with automatic movements, all of the timepieces were tested separately by this neutral and independent organization, and are authorized to have the designation “CHRONOMETER” stamped on the dial. Bestowed with a high degree of added value, these certified “chronometers” now join the ranks of truly exceptional timepieces.

Of course, style means different things to different gents, but there’s still room for personal touches both in terms of the size and bling-factor with the Record collection, as it’s available in sizes suitable for both guys with different wrist sizes – 38.5 and 40mm – and a variety of dials. The stainless steel and rose gold or 18-carat rose gold case features a transparent back that allows for admiration of the detail of the movement. Some models also offer a version inlaid with diamonds. The watch is available with a stainless steel bracelet with a rose gold cap, or with a black, brown or blue alligator strap matched to the dial and equipped with a security folding clasp.

Now, who said gold was old?

The Longines Record Collection starts at $3,160 in stainless steel (40mm), and $9220 in pink gold with a blue alligator strap (38.5mm).

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