CASA LOEWE LONDON

Spanish fashion house Loewe has a chic new home in the heart of the affluent Mayfair neighbourhood.

byKarine Monie

1. An elegant staircase and a cylindrical lift connect all three levels.

Mayfair is for luxury shopping in London. And Loewe, the place to go founded in Spain in 1846, has chosen the iconic New Bond Street as the address for its new and larger flagship store that was previously at Mount Street.

Situated in a gazetted heritage building, the store opened its doors at the end of April 2019 after a year-long renovation.

Designed by creative director Jonathan Anderson, who has – since he joined the company in 2013 – put craft and culture at the forefront of the brand, and built with sustainability principles to reduce its negative environmental impact, Casa Loewe London’s business is spread over three levels.

The 1,270 sq ft basement is dedicated to menswear while the ground and first floors (each 1,938 sq ft) showcase women’s bags and accessories, eyewear, silks, the ready-to-wear collection, shoes and jewellery.

2. Oak vessels by Ernst Gamperl sit by the staircase.

3. The blown glass Vulcano Table sculpture by Anthea Hamilton is a playful touch.

Good To Know: Some of the artworks at Casa Loewe London were created by Loewe Craft Prize winners.

The entrance’s open area serves as a pop-up space to exhibit collections and art projects. The cylindrical, sculptural panoramic lift with brass detailing as well as the curving central staircase – inspired by the Georgian period and hand-built with Campaspero stone from Spain’s Valladolid region – connect the three levels.

Combining luxury and intimacy, Casa Loewe London is styled like the home of an art collector. Paintings, sculptures and photographs by artists such as Ernst Gamperl, Alair Gomes, Nicholas Byrne, Giorgio Griffa, Grayson Perry, Caragh Thuring, Magali Reus, Sara Flynn and William Turnbull are paired with fashion products and contemporary furniture. These include Lambert chairs from French designers Berger&Berger, handwoven rugs by Jason Collingwood, benches and vessels by woodworking master artisans Jim Partridge and Liz Walmsley, an easel lamp by Angelo Lelli and a table from Axel Vervoordt.

Some of the art and furniture pieces will rotate to make Casa Loewe London a living gallery where fashion, art, craft and design meet.

4. Classical architecture meets contemporary interiors.

5. Giorgio Griﬀa’s painting series Polittico con tredici colori serves as a backdrop to this striking blue Rietveld Easy Chair by Gerrit Thomas Rietveld.