The lush forests of Jeju, South Korea are the inspiration be hind these eye - catching hankies, designed for innisfree’s 2017 Eco - Handkerchief Campaign.
Every time you use a sheet of tissue paper, you are contributing to the cutting down of trees to make pulp. To help raise awareness of deforestation and promote the protection of forests, Korean beauty brand innisfree launched the EcoHandkerchief Campaign in 2010. This annual campaign, with the tag line “Use A Hankie, Save The Earth”, encourages us to skip the tissue paper and use a handkerchief instead.
This year, the campaign continues, with three beautifully designed EcoHandkerchiefs inspired by South Korea’s verdant forests, namely Saryeoni, Gotjawal and Bijarim. Each of the limited edition handkerchiefs includes elements from the forests they represent – the Saryeoni design features sunlight poking through tall trees, the Gotjawal design has wild animals and fireflies, and the Bijarim design depicts a walk through the greenery in the rain.
Also launched are several limited edition products, with packaging designed to complement the handkerchiefs. These include The Green Tea Seed Serum, Green Tea Balancing Cream, and My Cushion Cases, all of which come in three exclusive designs.
