
THE DOCTOR IS IN
FemaleTHEY MIGHT NOT HAVE THE SAME GLOSSY LIFE, STYLISH INSTAGRAM CONTENT AND RABID FOLLOWING AS THE LIKES OF MICHELLE PHAN AND HUDA KATTAN, BUT A BAND OF MYTH-BUSTING, INFO-WIELDING SCIENTISTS ARE FAST RAKING UP THE “HEARTS” ON SOCIAL MEDIA PARTICULARLY DURING THESE TROUBLING TIMES. AILEEN LALOR EXPLORES THE RISE OF THESE ALTERNATIVE BEAUTY INFLUENCERS – AND WHAT IT COULD MEAN FOR THE INDUSTRY.

COME CLEAN
CLEOThis is just the vegan-ning. We break down what’s what, and why you need to be a convert for your skin’s sake.

Follow Their Lead
Young ParentsWho says only young people can be successful influencers? These mums over 30 prove that putting their authentic selves on social media can be a win-win formula.