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Leading The K-Beauty Wave

Leading The K-Beauty Wave

The Singapore Women's Weekly

Korean beauty mogul, Amorepacific, brought us Etude House, Hera, Innisfree, Laneige, Mamonde and Sulwhasoo, and continues to push boundaries to create new products. Here are three product categories introduced by Amorepacific that have since become staples in the cosmetics industry.

CUSHION AND GO!

CUSHION AND GO!

Simply Her

Can a single cushion streamline your beauty regime and stretch your beauty dollar? Cushion exper ts from South Korean cosmetics giant Amorepacific say this is the future.