Jeff Cheong has his eyes on the prize: getting Singapore’s legendary coffee roaster Tan Tiong Hoe to agree to an interview. At Tiong Hoe Specialty Coffee, the fiercely guarded older man is proving to be a tough subject. “What is the colour of perfect coffee?” challenges the 73-yearold Tan. Stumped, Cheong presses on. “It is amber,” says Tan bitingly. This conversation goes on for hours, even days, before Cheong proves himself worthy of Tan’s confidence and the latter finally acquiesces to be a part of Cheong’s popular Singaporean of the Day, a Web video series showcasing the extraordinary stories of ordinary Singaporeans. “This man is a legend,” marvels Cheong ...

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Jeff Cheong has his eyes on the prize: getting Singapore’s legendary coffee roaster Tan Tiong Hoe to agree to an interview. At Tiong Hoe Specialty Coffee, the fiercely guarded older man is proving to be a tough subject. “What is the colour of perfect coffee?” challenges the 73-yearold Tan. Stumped, Cheong presses on. “It is amber,” says Tan bitingly. This conversation goes on for hours, even days, before Cheong proves himself worthy of Tan’s confidence and the latter finally acquiesces to be a part of Cheong’s popular Singaporean of the Day, a Web video series showcasing the extraordinary stories of ordinary Singaporeans. “This man is a legend,” marvels Cheong ...