Pokemon Go is proving to be great for businesses.
Pokemon Go is proving to be great for businesses.
By now you’ve probably heard of or personally encountered the craze that is Pokemon Go. It’s gotten tens of thousands of Singaporeans congregating in parks and malls, racking up a spend at nearby establishments. Businesses have been quick to cash in on the trend. Here’s a quick breakdown of the stats and figures that prove it cannot be ignored.
All figures accurate as of press time. For a full step-by-step guide with helpful links, visit thepeakmagazine.com.sg/pokemon
CONCEPT IT’S THE DIGITAL EQUIVALENT OF COLLECTING FIGHTING FISH/SPIDERS
The game’s designer, Satoshi Tajiri, envisioned a virtual world where his childhood hobbies of catching insects, spiders and tadpoles could be realised. In Pokemon Go, “Pocket Monsters” (Pokemon) are “scattered” across the landscape; the game uses a player’s smartphone GPS and camera functions to simulate interaction with the critters. Once captured, Pokemons can be used for battle or barter, hence the increased foot traffic.
"WE’VE SEEN A 33 PER CENT INCREASE IN INSTAGRAM FOLLOWERS WITH ABOUT 2,000 (RELATED) POSTS.”
TERESA TEOW, CAPITALAND, HEAD OF RETAIL MANAGEMENT, AFTER JUST FOUR DAYS OF POKEMON GO PROMOTIONS.
THE NUMBER OF GUINNESS WORLD RECORDS THE GAME HAS BROKEN, INCLUDING BECOMING THE MOST POPULAR SMARTPHONE GAME IN HISTORY WITH MORE THAN 130 MILLION DOWNLOADS.
WHAT’S A LURE?
“Beverage sales? Up by three times in just two days. This game is great for us.”
IVY SOH, MANAGER, LEGEND BEER GARDEN, SENGKANG
