Sunscreens usually wear off after you perspire or swim. The new Shiseido Global Suncare Perfect UV Protector SPF50+/PA++++ is the exception – it is the world’s first* UV protector whose effectiveness is boosted when it comes into contact with water.
Sunscreens usually wear off after you perspire or swim. The new Shiseido Global Suncare Perfect UV Protector SPF50+/PA++++ is the exception – it is the world’s first* UV protector whose effectiveness is boosted when it comes into contact with water.
You love water sports and being outdoors, and diligently apply sunscreen before heading out because you know it protects the skin from harmful UVA and UVB rays. Here’s a newsflash: You have to constantly reapply sunscreen throughout the day because it wears off after contact with water and perspiration – a chore you have to remember to do because if you don’t, you’d fi nd yourself sunburned at the end of the day. You could use a water-resistant sunscreen, but most typically have thick, sometimes sticky textures, which is off -putting. Worse still, it can be difficult to remove.
Now, there’s no excuse to say no to sunscreen. To combat these common concerns, Shiseido created the powerful and very waterresistant Global Suncare Perfect UV Protector SPF50+/PA++++. Not only does it protect against UV rays, it also reportedly utilises the minerals in water and perspiration to boost UV protection, thanks to the Wetforce technology. Now, you can swim, exercise or lounge at the beach without worrying about sun damage. Plus, the sunscreen is light and non-sticky – perfect for daily use. It does not leave a whitish cast on skin and can be easily removed with a regular cleanser.
The Best Protector
Water is usually the enemy of sunscreen. Shiseido’s tests demonstrated that even water-resistant sunscreens are compromised when they come into contact with water. With Shiseido Global Suncare Perfect UV Protector SPF50+/PA++++, water is now sunscreen’s new ally. Here are three key features that make it such a revolutionary sunscreen.
1. Opposites Attract
The brand’s new Wetforce technology consists of the Ionic Mineral Sensor, which has negative ions. Water and sweat have minerals with positiveions. When we perspire or come into contact with water, the positiveions in the sweat or water will bond with the negative ions in the sunscreen and create a water-repellent layer, boosting the sunscreen’s effectiveness.
2. Getting Even
As much as we try to apply sunscreen evenly over the entire face, the sad fact is that it is usually unevenly applied – sunscreen tends to accumulate in ridges while skimming the top of bumps, and in our haste, we might even miss a few spots, resulting in sunburn on areas where the layer of sunscreen is thinner or areas which sunscreen did not cover. The exclusive Superveil-UV 360 technology prevents this by creating a smooth veil over the skin, ensuring an all-round, even layer of protection.
3. Defensive Moves
The ingredient Profense CEL reportedly protects against oxidation and cell damage, and helps fi ght common signs of skin ageing such as wrinkles and age spots.
Proven Results
Here’s what 101 women who tried the sunscreen have to say...
Protective Makeup
After applying Global Suncare Perfect UV Protector SPF50+/PA++++, enhance your complexion with Shiseido’s suncare foundations. They boast Superveil- UV 360 technology and Profense CEL to give high UV protection and a flawless finish. All are water-, sweatand sebum-resistant.
For a long-lasting matte fi nish, use UV Protective Compact Foundation SPF35/PA+++. It is also perfect for quick touch-ups and is suitable for oily skin.
Get a dewy look and full coverage with the easy-touse UV Protective Stick Foundation SPF36/PA+++, which can also be used as a concealer.
If you want a fresh and dewy finish, go for UV Protective Liquid Foundation SPF43/PA+++. It is perfect for those with dry skin.
SPECIALLY FOR SHAPE READERS
Stay protected with Shiseido Global Suncare Perfect UV Protector SPF50+/PA++++. Visit any Shiseido counter before June 30 and quote “Shape/Shiseido” to receive a complimentary Shiseido Global Suncare Perfect UV Protector SPF50+/PA++++ trial kit.
