If bad habits and a high-stress urban lifestyle are making your locks go “hair-wire”, Urban Care could be your solution for healthier, better hair.
If bad habits and a high-stress urban lifestyle are making your locks go “hair-wire”, Urban Care could be your solution for healthier, better hair.
Getting beautiful hair can be a constant battle. And there’s more than one obstacle keeping us from that head of sleek, silky hair.
Causes of Hair Damage
There’s the environment, for one thing. With locks exposed to drastic temperature changes, from scorching heat to freezing cold air-conditioning, they can become brittle and prone to breakage.
Then, there’s your hectic life. Poor sleep and smoking lead to dull-looking hair, while eating food high in sodium and low in nutrients causes your tresses to thin, weaken and fall out (yikes!).
Even if you strive to eat clean, sleep well and ditch bad habits, some aggressors are inevitable. Emotional stress created by mood swings can take a toll on your hair. Heat styling and chemical treatments can create breakage and scalp problems too.
Natural Hair Haven
Urban Care, a Turkish haircare brand developed in 2013, can help. Made for the busy city woman, it offers four targeted paraben-free solutions for specific types of hair damage. The products are centred on its Herbal Keratin Restorative Effect Technology, to protect hair and work on repairing damaged and chemically treated hair.
Its key ingredient is Phyto Keratin, a highly protective protein derived from herbs and supplemented with hydrolysed corn, wheat and soya proteins, as well as 17 amino acids, that works to improve and protect the quality of your tresses.
Hair trouble: Thinning hair
The fix: The Urban Care Biotin & Keratin series is formulated to guard against hair loss. The addition of biotin, one of the most important vitamins to support healthy hair growth, is said to protect against hair fall by strengthening hair roots.
According to the brand, biotin also curbs excess sebum production at the scalp and fortifies the follicles for denser hair regrowth. If your hair is falling out at the root rather than breaking midway, it’s likely due to poor nutrition and hormonal fluctuations caused by stress or pregnancy.
Hair trouble: Dry and brittle hair prone to breakage
The fix: The Urban Care Argan Oil & Keratin series is enriched with antioxidants and pure argan oil that’s full of vitamin E and omega fatty acids. It promises antibreakage benefits by strengthening weak hair, and increasing the elasticity of the hair cortex (the thickest layer of each strand). Hair is said to become more resilient, and to grow even longer and thicker than before.
Hair trouble: Thin, dry and frizzy hair
The fix: The Urban Care Collagen & Keratin range helps inject life into your locks with its intensely moisturising formula, thanks to added collagen. It smooths and detangles hair for ultra silkiness and sleekness, yet has a lightweight texture that gives locks more body and volume.
Hair trouble: Overly processed, constantly
The fix: The Urban Care Intense Keratin series is formulated with 10 times more keratin than the other products, and this is said to deeply repair and restructure excessively damaged and chemically treated hair.
This three-step series also minimises the look of damaged hair, smoothing rough and raised cuticles, so your tresses look healthier, shinier and softer. Plus, you don’t have to give up colouring your hair or using the curling iron.
All Urban Care shampoos and conditioners retail for $14.90 each, while hair serums retail for $21.90 each.
Shop Smart
For the month of August, buy any two Urban Care haircare products and get another one free (the free item will be of the lowest price value). Urban Care products are available exclusively at Watsons.
