Unlike conventional lighting stores where shoppers are overwhelmed by pendant lamps and standing lights lined from wall to wall, Sol Luminaire’s new showroom is monochromatic and minimalist.
What catches the eye when you step into the store is the uniquely designed Nula 8 lighting collection. Its lighting options take centre stage, protruding from the ceiling as tubular designs positioned at various angles. Sol Luminaire’s Aeon series includes over five variations of fixtures, such as suspended, recessed, surfacemounted and track lights, to name a few.
These designed- and made-in-Singapore lamps are categorised and showcased according to their uses in the home and housed within “cabins” in the shop, to create a conducive shopping experience.
“This way, clients tend to feel less overwhelmed when shopping, as there are less visual distractions,” shares Joseph Ho, owner of Sol Luminaire. “Lighting is an extremely important aspect of the home environment because it can make or break the ambience,” he adds.
Visit Sol Luminaire at 395 Guillemard Road, www.solluminaire.com.sg.
Established American furniture brand Ashley Furniture Homestore recently unveiled its first Singapore flagship. Housed in a 7,000sqf showroom at Kallang Way, the brand carries a wide variety of furniture pieces for the living room, dining room, bedroom and even study or home office.
Its collections fit into five categories comprising Vintage Casual, Urbanology, Contemporary Living, New Traditions and Family Spaces. There is a wide selection of styles and materials to complement different looks. There are also furnishings such as vases, clocks as well as decorative accessories.
Exclusive to the Singapore store, Ashley Furniture Homestore has a dedicated space for bed and mattress specialist King Koil to showcase the brand’s range of mattresses and customised sofas, too, making it a onestop shop for home furniture and furnishing needs.
Visit Ashley Furniture Homestore at #01-01, North East Building, 12 Kallang Way, www.ashleyfurniturehomestore.com.
Text DOMENICA TAN Photos SOL LUMINAIRE & ASHLEY