With UV Index values still the highest near the equator, and the worsening levels of air pollution, South Korean luxury cosmetics brand Sulwhasoo says it is vital to use skincare that reduces hyperpigmentation and minimises damage as part of your daily skin defence.
Today, skin brightening is neither about having unnaturally fair skin, nor about lightening your natural skin tone by a shade or two. Rather, it’s about enhancing the youthful radiance of your natural skin tone and protecting it.
Tapping into the most cutting-edge research of the day, South Korean holistic beauty brand Sulwhasoo developed a range of multi- benefit brightening skincare. Called Snowise, it comprises products that work on inhibiting pigmentation and negative reactions in the skin, as well as help minimise external damage. They work together to keep wrinkles, dullness, uneven skin tone and pigmentation at bay for clearer, brighter and better moisturised skin.
IT'S NOT ABOUT BEING FAIR
The word “brightening” used to conjure up images of a geisha-like whiteness, but not anymore.
There’s more to radiance than just brightness or luminosity. According to dedicated studies by the brand, elasticity also plays a huge part in maintaining true radiance, and it, together with skin’s natural lustre, loses its zing as we age.
Sulwhasoo’s answer to such problems? Snowise Brightening Serum. It promises to help you check oﬀ both radiance and suppleness on your dream- skin wish list.
How? A Volume Brightening technology reduces pigmentation and the shadows that result from the loss of elasticity, while precious white ginseng saponins work on improving resilience, and reducing the formation of dark spots.
The serum’s powerful cocktail of other ingredients also includes enriched white ginseng polysaccharides that infuse skin with moisture and boost its vitality for that soft, dewy and supple eﬀect.
Over time, your skin will not only look more translucent and luminous, but feel plumper as well.
PROTECTION BEFORE YOU EVEN SEE A SPOT
Beyond brightening, protection now couldn’t be more crucial. Apart from the fact that the UV Index in Singapore continues to reach very extreme levels between 10am and 2pm on a day with little cloud cover, we are increasingly troubled by air pollution, which has steadily climbed over the past few decades.
Dirt, toxic exhaust fumes, harmful gases such as nitrogen dioxide and surface ozone, as well as microscopic dust particles laced with heavy metals and toxins may be invisible to the naked eye, but they cause free-radical damage, the breakdown of collagen and premature skin ageing.
They also undermine the skin’s natural defence against them as well as UV radiation, resulting in inflammation, a halt in regular formation of dark spots, and the appearance of dark and age spots, as well as wrinkles.
To help the skin deal with them, Sulwhasoo’s reformulated Snowise Brightening UV Protector has Block Brightening Technology and SPF50+/ PA++++ – the highest UV protection grade among South Korean sunscreens today for broad spectrum UVA and UVB defence.
Enriched with a Skin Coating Film Technology, it provides air-pollution defence by preventing toxic particles from adhering to the skin and causing inflammation. It also has White Cloud Grass to reduce dullness caused by fine dust, so you can flaunt luminous skin even in heavily polluted conditions.
And its lightweight, fluﬀy texture, which blends smoothly over the skin, feels weightless on your face. Better yet, the vegetable oil in the formula helps boost the product’s adherence to the skin for long-lasting UV protection, and leaves it radiant and soft.
Snowise Brightening UV Protector comes in Soft Glow for a clean, resplendent finish, and Soft Peach, which also tones skin and enhances youthfulness.
For a complete brightening skincare regimen, the Snowise brightening range includes a cleansing foam, an exfoliating gel, a toner, an emulsion, an eye serum, a spot corrector, a cream moisturiser and a sheet mask.
For more information, visit http://www.sulwhasoo.com/sg