Deja brings brands and looks together, and gives you cashback.
Launched last July by Michael Yin, 41, an artifiLaunched last July by Michael Yin, 41, an artificial intelligence (AI) specialist who graduated from NUS, Deja aims to organise the world’s fashion oﬀerings – it currently has over 32 brands, including Cos, Esprit, H&M and Topshop – and match the right fashion to the right users.
It does that with an AI algorithm that tailors each user’s experience based on body shape, skin tone, fashion preferences and the product styles frequently viewed. “No two users will get the same product recommendations, as [they] are made based on [individual] preferences,” says Joshua Ong, 31, head of business development and partnerships at Deja.
Beyond the ubiquitous Shop page, there’s Explore, a curation of trending #ootd photos across the globe (choose from minimalist, edgy and bohemian); Find, which literally finds the closest match to the clothes based on your photos from telly or a magazine; and Cashback, the word everyone likes: simply scan your receipt with the app and a 5 per cent cash rebate will be credited into your bank account. New items are also uploaded in real time (read: when the brands release them), ensuring a fresh experience every time you’re using the app.
Finally, swiping right guarantees satisfaction.