EXCITE YOUR SENSES

Siam Discovery in Bangkok taps into your creative, curious side for a shopping experience like no other.

Portrait of Tammy Strobel
Explore new concept stores, personalised services and creative collaborations at Siam Discovery.
Explore new concept stores, personalised services and creative collaborations at Siam Discovery.

Siam Discovery in Bangkok taps into your creative, curious side for a shopping experience like no other.

Fact: Singaporeans love shopping. If, however, you are bored with our malls, hop onto a plane to Bangkok and head for Siam Discovery. Why? Because this newly opened 40,000 sq m mall goes beyond cookie-cutter stores to off er shoppers what has been dubbed “Th e Biggest Arena of Lifestyle Experiments”. Here are fi ve reasons why Siam Discovery is a must-visit destination for all.

1. FIRST AND EXCLUSIVE

It has unique concept shops, exclusive new brands, and the largest flagship stores in the country, if not the region. Nike, for example, is the only concept store in Southeast Asia offering a full line of products, including a selection of new technology products made available at Siam Discovery ahead of other locations. Japanese label Issey Miyake has opened the first and only “World of Issey Miyake” concept store outside of Japan with a full line of products, including the brand’s products for men. Japanese lifestyle store Loft features a new design concept for the first time in the world, offering a wide range of products including stationery, IT products and accessories, health and beauty products, as well as Loft ’s private label products with 80 per cent imported from Japan.

2. ASIAN DESIGNER HUB

Siam Discovery is an Asian designer hub offering the best of Tokyo Fashion Week with selected brands from Japan, as well as highlighting some of Asia’s fi nest designers such as Yoshio Kubo, Dressed Undressed and Discord by Yohji Yamamoto. Also available for the first time are products by world-class artists like Yayoi Kusama, who has opened her first and only shop here.

3. PERSONALISED SERVICE

Siam Discovery is the only mall that offers a variety of unique personalised services. For instance, casual and streetstyle multi-brand store CAZH offers personalised jeans design and tailoring service, while multi-brand Objects of Desire Store (O.D.S.) is able to custommake some of its home decorative products in your own style. For a more exciting experience, shoppers can download the Siam Discovery Application, a mobile app that uses a location-based service to offer personalised information, stories and benefits.

4. A SUSTAINABLE MALL

For every 6,000 baht ($230) spent by shoppers, Siam Discovery will donate 10 baht to the Green World Foundation to support earth, water, and environment preservation. Plus, customers who reduce the use of shopping bags are offered special privileges. There are also plenty of ecofriendly products in the mall, including Starbuck’s fair trade coffee and Tokyobike’s cycling products and equipment.

5. SPECIAL COLLABORATIONS

Here, shoppers can find exclusive collaborations and “Absolute Siam Products” not found anywhere else. There is a collaboration between Toys Station and Sony to officially represent Play Station, while Adidas has the largest concept store in Thailand with exclusive collections. Also check out Siam Discovery X Nendo products and Converse X Alex Face sneaker collections available only at Siam Discovery.

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