Billed as a revolutionary hairrepair system, Maxiphlex counters the damage inflicted by harsh chemical and heat treatments to leave your mane smooth and silky.
Billed as a revolutionary hairrepair system, Maxiphlex counters the damage inflicted by harsh chemical and heat treatments to leave your mane smooth and silky.
A new hair colour is a fun way to update your look or try a trend. To get maximum impact with minimal damage, it is important to protect your hair before subjecting it to harsh chemical and heat treatments.
The dyeing process can take a lot out of Asian hair. Compared to Caucasian hair, Asian hair tends to be coarser, thicker and more resistant to hair dye; often, our locks have to be bleached in order to achieve the true colour we want. The end result may look amazing, but such treatments can leave our tresses dry, rough, frizzy and prone to breakage.
To counter such unwelcome effects, we usually have to spend a few additional hours in the salon getting a separate treatment to smooth and soften our mane.
Specially created for Asian hair
Jean Yip Hairdressing’s revolutionary hair treatment Maxiphlex caters specifically to Asian hair and is designed to minimise the damage done by heat or chemical treatments while they are ongoing. What it promises to do: improve hair quality, strengthen strands so that they are less prone to breakage and further damage such as split ends, and even soothe the scalp.
Real-time reparative benefits
With Maxiphlex, you no longer have to hold back from getting that bold hair colour you want – yes, even if it involves multiple bleaching sessions.
Marketed as a hair-repair system that counters damage as it happens, Maxiphlex comprises two products: No. 1 Hair Strengthener and No. 2 Hair Protector. The former is mixed into the colour or bleach product during the chemical service or applied to hair before heat styling, so it works its magic while the damage is ongoing. The latter is applied after the service to reinforce the reconditioning process.
This system ensures that your hair remains smooth and silky no matter what, and because it’s incorporated into the chemical process, it saves you time. Maxiphlex is also said to prevent hair colour from fading, guaranteeing that it stays vibrant for longer.
Odourless technology
Chemical treatments often leave hair with an unpleasant, ammonia-like scent. You don’t have to worry about that with Maxiphlex, which has a unique technology that counteracts malodour and leaves your tresses smelling beautifully fresh.
SPECIALLY FOR HER WORLD READERS
Get a new hair colour and a Maxiphlex No. 1 hair treatment for just $68 (UP: $168). Call 6332-9919 or visit www.maxiphlex.com/promotion.php to make an appointment.
Terms and conditions:
• Exclusively for first-time customers above 21 years old.
• By appointment only.
• Extra charges are applicable for haircuts, highlights, bleaching and other additional services.
• Not valid with other discounts, promotions and/or vouchers.
• Applicable for Singaporeans, SPRs and work permit holders with minimum six months’ validity.
• Jean Yip Group reserves the right to amend the terms and conditions without prior notice.
Your one-stop K-beauty sanctuary
Leekaja, one of South Korea’s leading salon chains with 45 years in the business and over 200 outlets worldwide, has set up its first South-east Asian branch here.
Looking rather like a hipster cafe, the sleek 3,000 sq ft salon has a cool but cosy vibe. Customers are invited to get comfy by changing into slippers and there’s a range of complimentary gourmet drinks. The menu won’t beat Starbucks’, but staples such as lattes and mochas are all available, along with assorted teas and cold-pressed juices.
Getting a cut or colour there comes with a sort of “satisfaction guaranteed” promise, with customers entitled to a free retouch within eight days of having their hair done, should they feel unhappy about the results. The salon also offers hair treatments, with its signature being the LKJ Cinderella Keratin Treatment (from $250) for very damaged tresses. One of the chain’s most popular treatments in Korea, it’s said to instantly straighten, smooth and strengthen hair, with results lasting up to six months.
While there, customers can also get their nails done using popular South Korean nail polish brand Bandi, with over 100 shades to choose from. There is an in-house makeup artist, which means you can even get brow embroidery and eyelash extensions.
As part of the salon’s QC process, all its stylists and artists have to undergo training in South Korea, while trainers from there are flown in every quarter to update and instruct them on the latest trends, styles and techniques.
Leekaja is at #03-13 Mandarin Gallery (tel: 6909-0504).
Good returns
“[A] cleanser shouldn’t strip the skin. It should add something back and make the skin feel even better than before,” says makeup maven Bobbi Brown. We agree; that’s why we’re loving this lot of cleansers, which not only clean but also condition, so skin feels better than before.
From left to right:
Bioderma Sensibio Gel Moussant, $33.90.
This cleanser for sensitive skin won't leave the skin feeling dry or tight. It works to restore the skin’s oil-water balance and strengthen the barrier function, so that skin becomes less prone to irritation and dehydration.
Kiehl’s Midnight Recovery Botanical Cleansing Oil, $52.
With squalane, evening primrose oil and lavender essential oil – all of which have high skin affinity – this helps to soften, hydrate, reportedly repair and soothe inflamed skin.
Bobbi Brown Soothing Cleansing Milk, $61.
Apart from a comforting milk texture, it has chia seed oil to protect the skin’s moisture barrier.
L’Occitane Pivoine Pure Perfecting Purifying Foam, $34.
Good for combination and oily skin, this lighttextured cleanser refreshes, rebalances and mattifles. Peony extract provides an antioxidant boost, improves microcirculation and relieves inflammation.
PRODUCT PHOTOS DARREN CHANG.
