Chopard has set itself the goal of redefining what luxury means with palpable initiatives that lessen the ecological and sociological impact of its global business.
Chopard has set itself the goal of redefining what luxury means with palpable initiatives that lessen the ecological and sociological impact of its global business. Its L.U.C XPS Twist QF Fairmined timepiece is just one of many products resulting from those heartening initiatives. Bearing a slate grey sunburst textured dial above its automatic L.U.C Calibre 96.09-L, the watch is encased within Fairmined gold—a label that ensures that the gold was extracted in a responsible manner, and that the miners were properly treated and fairly paid.
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