QUITE CONTRARY

Spanish model and actor, Jon Kortajarena, tells Charmaine Ho about his journey with Bvlgari and finding beauty in contradictions

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Spanish model and actor, Jon Kortajarena, tells Charmaine Ho about his journey with Bvlgari and finding beauty in contradictions 

My Reading Room

I’m also an ambassador to Save the Children and I’ve made trips with them to see the reality of how children are living. We are selling luxury but we are also trying to help a little, and that makes you realise the values of the brand are authentic, you know? It’s not just a mask. There is deepness in what they are doing; it makes you feel really good and really happy to be here.

You mentioned in a previous interview that your mum gave you a Bvlgari watch on your 21st birthday.
Yes! When I was 21, my mum came to me and said, “Jon, now you are 21 and you are a man. And every man should have a good watch.” And when I opened [the present], I was like: “This is perfect; thank you, Mum!” I think it was one of the more simple ones. But coming from a humble family, and having the Bvlgari [watch], it was a big deal. That watch is going to be in my life forever because my mum bought it for me, and probably, in the future, I will give it to my kids.
 
My Reading Room

I’m also an ambassador to Save the Children and I’ve made trips with them to see the reality of how children are living. We are selling luxury but we are also trying to help a little, and that makes you realise the values of the brand are authentic, you know? It’s not just a mask. There is deepness in what they are doing; it makes you feel really good and really happy to be here.

You mentioned in a previous interview that your mum gave you a Bvlgari watch on your 21st birthday.
Yes! When I was 21, my mum came to me and said, “Jon, now you are 21 and you are a man. And every man should have a good watch.” And when I opened [the present], I was like: “This is perfect; thank you, Mum!” I think it was one of the more simple ones. But coming from a humble family, and having the Bvlgari [watch], it was a big deal. That watch is going to be in my life forever because my mum bought it for me, and probably, in the future, I will give it to my kids.
 
My Reading Room
It has been a year since you first became an official Bvlgari ambassador. How has it been so far?

It’s been so great! I feel very grateful to be connected to the Bvlgari people. Before I started working with Bvlgari, for me, the brand was just something that was beautiful; I didn’t know much about it. Since then, they’ve taught me the value of the mechanisms and materials; I didn’t know there was a world behind the watches. I love learning new things and you know, this is something really interesting to me. I like the brand very much: The sophistication, the masculinity and also this Italian style—it’s very, very Mediterranean. So for me, it’s also something from my essence, you know, from my childhood, and I think these are the things that I feel connected to the strongest.

Did you discover anything about the brand that surprised you?

Yeah, absolutely. Well, the charity part of Bvlgari is really interesting because it is a luxury brand, but it hasn’t forgotten that we all have a commitment to a social ethos. Bvlgari donates lots of money to Save the Children, and that makes me feel really proud to be part of this company and something that I respect so much.

From top: Model and actor Jon Kortajarena. The rose gold Octo Finissimo Automatic is Kortajarena’s favourite watch from Bvlgari’s 2018 lineup. Pink gold and diamond Diva’s Dream Phoenix Tourbillon