Spanish model and actor, Jon Kortajarena, tells Charmaine Ho about his journey with Bvlgari and finding beauty in contradictions


Spanish model and actor, Jon Kortajarena, tells Charmaine Ho about his journey with Bvlgari and finding beauty in contradictions

I’m also an ambassador to Save the Children and I’ve made trips with them to see the reality of how children are living. We are selling luxury but we are also trying to help a little, and that makes you realise the values of the brand are authentic, you know? It’s not just a mask. There is deepness in what they are doing; it makes you feel really good and really happy to be here.

I’m also an ambassador to Save the Children and I’ve made trips with them to see the reality of how children are living. We are selling luxury but we are also trying to help a little, and that makes you realise the values of the brand are authentic, you know? It’s not just a mask. There is deepness in what they are doing; it makes you feel really good and really happy to be here.

It’s been so great! I feel very grateful to be connected to the Bvlgari people. Before I started working with Bvlgari, for me, the brand was just something that was beautiful; I didn’t know much about it. Since then, they’ve taught me the value of the mechanisms and materials; I didn’t know there was a world behind the watches. I love learning new things and you know, this is something really interesting to me. I like the brand very much: The sophistication, the masculinity and also this Italian style—it’s very, very Mediterranean. So for me, it’s also something from my essence, you know, from my childhood, and I think these are the things that I feel connected to the strongest.
Yeah, absolutely. Well, the charity part of Bvlgari is really interesting because it is a luxury brand, but it hasn’t forgotten that we all have a commitment to a social ethos. Bvlgari donates lots of money to Save the Children, and that makes me feel really proud to be part of this company and something that I respect so much.