Alexa Chung journeys into the world of Marks & Spencer for a special collection that melds the past and future
Alexa Chung journeys into the world of Marks & Spencer for a special collection that melds the past and future
When you’re an established brand backed by credibility and an exciting heritage, your extensive archive of artefacts boast of having borne witness to the pivotal movements that helped shape fashion. Such is the case for iconic English retailer and symbol of British high street, Marks & Spencer. Its vast archive of over 70,000 treasures is now the subject of a collaboration with Alexa Chung. Titled “Archive by Alexa,” the project sees the influential tastemaker delving deep into Marks & Spencer’s vault to reproduce a covetable line of classics, updated with contemporary fabrications and a refreshed colour palette. More than a fashionable blast from the past, this collection holds extra meaning for it bears testament to great design that’s stood the test of time, and now, made for the new millennium.
