Celebrate who you truly are with Lancôme’s advanced Génifique serum.
In an era that is obsessed with perfection, Lancôme’s “Love Your Age” campaign for its revolutionary Advanced Génifique Youth Activating Concentrate serum serves as a timely and empowering reminder that age is but a number: It shouldn’t inhibit you from taking life by the reins and steering your own path, no matter how old—or young—you are. Focusing on the beauty of self-confidence, it salutes the many accomplishments of daring women who defy the age-stereotypes imposed on them by challenging societal expectations of what they can and cannot do. Two such women are local personalities, Rosalyn Lee and Anita Kapoor, who share with us about the brave decisions they’ve made, never letting age stop them from anything, and loving the skin they’re in.
Media personality, 39
Do you think you get opportunities now that you would not have gotten when you were younger?
Definitely. Back then, I pretty much had to do the bidding of whoever hired me. Now, I get to choose who I want to work with, how I’d like to present myself; and pretty much be truly me. It is something that I didn’t have the freedom to do before.
What is the bravest decision you’ve ever made?
Quitting radio. I had been doing it for 14 years. It was a very privileged position to be in and I really enjoy it, but I felt enslaved by it. So it took me a while to make that decision, even though I consider myself to be a strong, focused person. I finally realised living life by my own rules is more important.
If age is an attitude, how do you stay young?
You do this by always being curious and open. When you stop learning, and when you lose curiosity, that’s when you start to age.
How does Advanced Génifique fit into your skincare routine?
It’s pretty much the serum that I use after I wash my face and before I apply my moisturiser. It’s the first thing that touches my cleansed skin for optimum absorption.
After being exposed to so many different cultures on all your travels, has your perception of beauty changed?
I think every culture has their own idea of beauty. For instance, the Kayan women idolise long necks and wear neck rings to lengthen them. No matter the societal standards, I've come to realise that bright, honest eyes and clear skin are the epitome of beauty in most cultures. I personally agree.
Television host, 47
Do you enjoy life now more than you did 10 years ago?
I just know myself a lot better. In this era of my life, you feel like you bloom and grow in this special kind of way. It’s really about my mindset.
What’s the bravest decision you have ever made?
It was when I decided to go from a full-time job to working for myself. And the reason I think it’s the bravest is because it was super-naive. I had no plan. I just knew that I needed to kind of take that path and I have never regretted that decision.
What advice would you give to your younger self?
It is to care less about what people think of me. When you’re young, you feel the pull of pleasing people. So to my younger self, I would say: “You do not need to please everyone to get ahead in life.”
What is your most important goal in life right now?
How does Advanced Génifique fit into your skincare regime?
What I’ve always done is mix the serum with my creams to give them a boost; it also helps with absorption. I don’t want more than two or three steps to my skincare so this helps me make it more concise. I love that it’s never heavy on the skin and is easily absorbed, making it perfect for a woman on-the-go, travelling and doing things. Just like me.
Lancôme’s Advanced Génifique Youth Activating Concentrate serum features a revolutionary formula that is composed of millions of probiotics that are scientifically proven to boost the skin’s immunity, strengthen the skin barrier, as well as heighten skin renewal. The probiotic fractions are extracted and then filtered through a special fermentation process to ensure that only the purest ones are utilised in the Génefique formula—resulting in stronger, more resilient skin that has added radiance and an overall reduction in fine lines. And, of course, is baby-soft to the touch. Is it any wonder, then, that a bottle of this award-winning product is sold every 10 seconds globally, since its launch in 2009? Expect to see and feel the difference in seven days.
From left: Advanced Génifique Youth Activating Concentrate serum, 30ml, $130; 50ml, $170; 75ml, $220, Lancôme
Lancôme is available at all department and Sephora stores, and at www.lancome.com.sg. Visit any Lancôme counter to enjoy a complimentary 15-minute Génifique Facial and take home a seven-day trial kit