This is what happens when a madcap team discovers the madcap world of Snow – the photo app with a gazillion filters that was trending at press time – during the heat of producing one of its most important issues of the year. (We still heart you, Snapchat – that’s what associate beauty editor Moh Shuying and senior designer Adeline Eng used here.) Clever digital inventions like these have allowed us to give our visuals an extra dimension – go watch the video from our annual Party People shoot on our website. But I also believe that a truly authoritative fashion magazine need not depend on any novelty filters – just straight up well researched, well curated, well written and well designed content. I hope you’ll fi nd that in here. Have fun, guys.– NL
LET IT SNOW, LET IT SNOW, LET IT SNOW
This is what happens when a madcap team discovers the madcap world of Snow – the photo app with a gazillion filters that was trending at press time – during the heat of producing one of its most important issues of the year. (We still heart you, Snapchat – that’s what associate beauty editor Moh Shuying and senior designer Adeline Eng used here.) Clever digital inventions like these have allowed us to give our visuals an extra dimension – go watch the video from our annual Party People shoot on our website. But I also believe that a truly authoritative fashion magazine need not depend on any novelty filters – just straight up well researched, well curated, well written and well designed content. I hope you’ll find that in here. Have fun, guys.– NL
