3 Things To Know About THREE

Modern women who believe in bringing out one’s natural beauty the holistic way will love new-to-town cult Japanese label THREE. Here’s why.

Portrait of Tammy Strobel

Modern women who believe in bringing out one’s natural beauty the holistic way will love new-to-town cult Japanese label THREE. Here’s why. 

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IT BELIEVES IN HOLISTIC BEAUTY 

For THREE, the secret to beauty lies in the perfect balance of body, mind and skin. Besides having a positive attitude, the brand believes that one should respect the gifts of nature, and be a part of it. 

This is why it searched all over Japan for ingredients that have been farmed with care. No genetically modified components are used, and every product is free of artificial fragrances, colouring and parabens. Needless to say, it’s also against animal testing. 

All these ingredients go into the brand’s extensive line-up that covers head to toe: skincare, makeup and body products, all meant to be a treat for the senses. 

Take the AC bodycare line, which promotes circulation. Herbal Bath Soap AC lathers into a rich foam that envelops one in a warm, relaxing aroma. In addition, the Singapore store is the first outside of Japan to offer THREE RHYTHM SPA, a customised face and body massage that stimulates the body’s biological rhythm. 

And true to the Japanese art of zen, all packaging design follows minimalism principles: tastefully simple. What this means: It’ll also look good on your tabletop. 

EVERY SKINCARE PRODUCT IS PACKED WITH NOURISHING ESSENTIAL OILS 

In addition to botanical oils, botanical waters and plant extracts that improve skin’s healing and overall health, all of THREE’s skincare are infused with essential oils. Using science and technology to get the most out of the natural ingredients it champions, the brand extracts these oils from plants in their concentrated form. 

The Conditioning range, for example, contains neroli oil that boosts suppleness, while the AC bodycare line boasts eucalyptus radiata oil to strengthen skin. Another key essential oil used by THREE: rose, which lends radiance and resilience, and is in the Aiming (anti-ageing) collection. 

Meanwhile, at the heart of the brand’s hero product, Balancing Cleansing Oil ($68), is frankincense oil – also found in all Balancing products to improve moisture, elasticity and strength. A multi-award winner since its 2010 debut, the cleanser – of which 88 per cent of its ingredients are naturally derived – also removes makeup and heals skin damage over time. 

THE MAKEUP RANGE IS PERFECT FOR THE MODERN, BUSY WOMAN 

Reflecting its holistic focus, THREE’s cosmetics range is meant to accentuate a woman’s own beauty effortlessly. Behind it is New York-based Rie Omoto, THREE makeup’s global creative director, herself a cool, modern woman whose work includes plenty of globetrotting and the arts. 

All of THREE’s base makeup have organic botanical oils like tea seed oil and the antioxidant-rich argan oil, so they care for skin while creating a vibrant, natural glow. A best-seller is Flawless Ethereal Fluid Foundation (in 10 shades, $75 each), which also offers long-lasting coverage because of a unique powder and oil technology. 

On the colour front, sophisticated women would love the smooth, soothing textures that make blending a breeze, as well as the focus on lustrous translucency. Take Whisper Gloss for Eye (in 11 shades, $45 each), a moisturising eye-shadow gloss with a shimmery, pearlescent finish that adds depth and dimension. Or Velvet Lust Lipstick (in 19 shades, $48 each) – the velvety texture melts instantly into lips for an even, smooth finish that lasts, thanks to the addition of botanical oils. 

THREE is available at TANGS at Tang Plaza, Level 4.