DUTCH SHIPBUILDER VRIPACK STUDIO recently participated in the Maritime Art Exposition AMACEing Beijing that brought together a fine collection of Chinese and International maritime art at the Today Art Museum in Beijing in combination with a small selection of international superyacht companies.
Curated by Martello Yachting, the event provided a deep cultural experience for the invitation-only guests. The installation showcased Dutch maritime art in a unique combination with the presence of some of the most renowned Dutch luxury yachting brands.
The HISWA Holland Yachting Group and Royal Huisman also participated in the AMACEing Beijing art and culture exhibition. The collective Think Yachts Think Holland stand was dedicated to the rich history and culture of the Dutch superyacht industry.
In the same week King Willem-Alexander and Queen Máxima of the Netherlands paid a state visit to the People’s Republic of China at the invitation of President Xi Jinping. Parallel to the state visit, the Dutch Minister of Foreign Affairs Bert Koenders led the large economic trade mission of more than 150 Dutch companies. Participation in AMACEing Beijing fits within the strategy of the HISWA Holland Yachting Group to enter and open up new markets.