This look by Amos Ananda reflects the designer’s streetwear inspiration.
Launched just three years ago in 2014, home-grown designer Amos Ananda Yeo has already churned out seven collections that have caught the eye of some of Singapore’s savviest fashionistas, including fashion marketing maestro Hideki Akiyoshi.
(We hear singer-songwriter Dick Lee is also a fan.)
A graduate of the Raffles College of Higher Education with a bachelor’s degree in fashion marketing and management, Yeo is known for his sophisticated take on streetwear, combining excellent tailoring with the slouchy yet athletic silhouettes of street fashion. The young designer also uses unique details, such as embroidered appliques and tassels, to add visual interest to his pieces.
“I like the details and finishing of the designs, as well as the edgy styling of the collections,” says Akiyoshi.
“Instead of following other trends and designs, Amos is proudly Asian without being kitschy.”
The label has already received various accolades, including being named menswear designer of the year by Nuyou magazine in 2015, and young designer of the year at the 2016 Zalora Style Awards. Last July, Yeo made his international debut during Paris Fashion Week as an invited participant of the Tranoi trade show.
Akiyoshi believes Yeo’s journey has just begun: “Amos has the hunger for success and has already learnt the ropes of not just designing, but also marketing, his label. I believe he can go far.”
