ELIZABETH ARDEN CLASSIC

In 1990, Elizabeth Arden introduced something no one had seen before: a moisturising, anti-ageing serum packaged in single doses – capsules – that kept the product fresh, ensured women used exactly the right amount every morning and night, and were travel-friendly.

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Advanced Ceramide Capsules Daily Youth Restoring Serum, $75 for 30 capsules, $146 for 60 capsules, $169 for 90 capsules

In 1990, Elizabeth Arden introduced something no one had seen before: a moisturising, anti-ageing serum packaged in single doses – capsules – that kept the product fresh, ensured women used exactly the right amount every morning and night, and were travel-friendly. In the ensuing 27 years, the product has been revamped, redeveloped and reformulated, but always with the same core ingredient, ceramides, which repair the skin’s moisture barrier. The latest generation also contains a moisturising botanical complex and anti-ageing tsubaki oil and retinyl palmitate.

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