TOMMY HILFIGER

For his latest collection with Gigi Hadid, Tommy Hilfiger transported the fashion set away from the gridlocked streets of New York to Venice Beach,

Portrait of Tammy Strobel
My Reading Room

For his latest collection with Gigi Hadid, Tommy Hilfiger transported the fashion set away from the gridlocked streets of New York to Venice Beach, Los Angeles. Along the famous stretch of the beach, he installed Tommyland, a festival that renewed his ambitions to appeal to today’s social media-savvy customer. Hilfiger and Hadid merged music and the Californian lifestyle for the clothes, along the way celebrating Americana with plenty of denim amidst classic leather jeans, one-piece swimsuits, and dress-down oversized jumpers sporting the brand’s signature star-spangled banner motif.