Y2-Yay?!

With ’90s pop culture enjoying a resurgence, we’re bracing ourselves for the return of these Noughties trends, an era when Kim Kardashian was just Paris Hilton’s hot sidekick and low-rise jeans were actually a thing.

Portrait of Tammy Strobel
With ’90s pop culture enjoying a resurgence, we’re bracing ourselves for the return of these Noughties trends, an era when Kim Kardashian was just Paris Hilton’s hot sidekick and low-rise jeans were actually a thing. 
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Reality Bites 

Reality TV stars like Paris Hilton were considered A-List celebrities back then. She was the reason why every teen wanted a Juicy Couture tracksuit and a Chihuahua. 

WAG Style 

Never forget. There was a time when even Victoria Beckham was better known as the footballer’s wife, and was guilty of being a perma-tanned hair extension-wearing celebrity in skin-tight clothing.

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Extreme Boho 

Boho style was made famous by Mary- Kate Olsen as she schlepped through Manhattan in tons of layers, a bedhead and a Starbucks cup. 

The Rachel Zoe Effect 

One stylist ruled the late 2000’s and that was Rachel Zoe. Her blend of ’70s glam with a modern casual twist had such an obvious look to it that the press started coining her clients “Zoebots”.