Hair for it

She’s known for her on-screen transformations, but off-screen, she’s just as willing to try out every colour of the rainbow.

Portrait of Tammy Strobel

She’s known for her on-screen transformations, but off-screen, she’s just as willing to try out every colour of the rainbow.

What’s the most surprising thing that goes on behind the scenes of your beauty vlog?

We try to use the prettiest shots at the start and end of all the videos, and it’s actually really hard to pick the right ones. We spend about an hour trying to get these shots, but the ones that turn out to be pretty are only about 10 seconds long. Many people think that a beauty blogger would have a perfectly organised makeup collection, but my makeup desk is really messy. It’s actually disgusting. And sometimes, we sneeze, burp, pick our noses, and even fart when the camera is not on! (LOLOL)

Speaking of collaborations, you’ve worked with a lot of different brands for sponsored videos and even co-produced products like your B-H Box. How do you choose which brands you collaborate with?

I get help from an agency called DIA TV when it comes to branded content. They introduce me to different brands, show me the list of brands that are interested to work with me, and help me communicate with brands that get in touch with me directly. I usually choose the brands that carry my favourite products or those that go along with my concept. 

Do you remember your first fan encounter?

Not very well. I might have met him or her at a makeup lecture... but lately, I encounter people that recognise me when I go for a walk when I travel, and it surprises me every time. 

The hardest part about being a public figure is you can get negative feedback too. How do you deal with that?

As I get more popular, I get more feedback about my behaviour. I am aware that there is negative feedback. At first, I got really stressed out and depressed about it, but now I accept it. If they point out faults, I can improve on them for my next video. If somebody makes absurd criticism, I just ignore it. Rather than focus on criticism, I try to pay attention to the positive feedback and support I get from my fans who like me. One of my YouTube fans commented: “I had a really stressful day today, but I got happy after watching SSIN’s video,” and I almost burst into tears because I was so moved by it. 

Interview has been translated from Korean.

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