Nothing says “I’m with the brand” more than a logo slapped on a piece of clothing or accessory.
Nothing says “I’m with the brand” more than a logo slapped on a piece of clothing or accessory.
When logo mania first happened in the '90s, brands stamped their logos all over anything and everything, finally exhausting its impact when it got on the backs of D-list celebrities. But like all things considered passe, fashion is cyclical and the logo eventually made its way back to the upper echelons of cool. If you weren’t around the first time to see your favourite rapper’s favourite rapper rock Tommy Hilfiger, fret not, here’s your chance to wear your heart, err, brand, on your sleeve.
"Logos and branding are so important. In a big part of the world, people cannot read French or English - but are great in remembering signs" — Karl Lagerfeld
previous article
next article
